Digital Marketing
Practical AI tools, modern web software & performance digital marketing.
Emerging technologies, digital tools, digital marketing, artificial intelligence and data-related skills for the modern workplace.
Structured learning journey
6 practical modules across 2 learning areas, each pairing concepts with hands-on application.
Part 1
Strategy, channels and live campaigns.
Search engine optimisation · Paid search · Web analytics
Content & community · Funnel design · Conversion tracking
Live brand brief · Campaign execution · Performance review
Part 2
Using AI and code to work faster and smarter.
Prompting for business · AI-assisted content · Workflow automation
Python basics · Automating routine tasks · Simple data analysis
No-code tools · Rapid prototyping · Launching a simple app
Tech enthusiasts, marketers, graduates or professionals.
Best for: Marketers, graduates and tech enthusiasts who want practical AI and performance-marketing skills.
Successful learners receive the
EPKA Digital & Applied AI Practitioner Certification
Key skills: Generative AI, SEO & SEM, Analytics, Python Automation, No-Code Apps, Social Growth.
Keep exploring
EPKA-AS001
A comprehensive programme covering probability, statistics, financial mathematics and risk modeling required for actuarial professional certification.
Key learning areas
EPKA-FT101
Digital finance, financial technologies, financial literacy, accounting technologies, digital payments and data-driven finance.
Key learning areas
Skill Development
Project Future Focus is a structured 3-phase employability programme that turns students and graduates into day-one industry-ready professionals with modern workplace skills, AI proficiency and executive confidence.
Key learning areas
